The Ultimate Guide to Hiring a Top Google Ads Consultant

If your Google Ads campaign takes a toll on your budget? Then hiring a Google Ads Specialist might be like a financial burden for you!

However, that is not really true. 

With the help of Google Ads experts your PPC campaign will work better with less cost in the long run. 

So, it is evident for you to find a “Google Ads Management Services” right away. But you are not very clear on how to hire the top Google Ads Consultant. Do not worry, we have sorted out an ultimate guide to your help.

When looking for a Google Ads agency or consultant to manage your advertising campaigns, it is evident that you are searching for a measurable ROI on your ad spend. Hence, you must be careful who you give this opportunity to. 

There are a lot of elements that you need to keep in mind while you are choosing an effective and reputable partner. Let’s find out those critical factors in detail.

What Is A Google Ads Specialist?

A Google Ads specialist is a marketing expert with valuable insights about the ins and outs of Google Ads PPC campaigns. Their job entails researching, preparing, launching, and managing Google Ads campaigns.

With Google Ads your businesses are able to reach specific customers globally. Paid search consultant helps companies reach their highest potential by using the Google Ads platform. The professional will use the platform effectively to avoid any wasteful spending with the best marketing strategy. 

Apart from that, they are also crucial in increasing brand visibility by making far-reaching and effective ad campaigns. And they also keep up with all the latest trends and changes in Google Ads. 

What Are The Role Of Google Ads Consultants? 

Google Ads Consultants’ responsibilities are to identify critical information from competitors’ analysis and industry, performance metrics, keyword research, and ad copywriting to increase reach and conversion for your Google PPC campaigns. 

In short, Google ads consultants leverage their in-depth expertise in Google’s PPC platform to create the highest possible ROI for your ad campaign. 

Let us have a look at the standard Google Ads consultant roles and responsibilities: 

• They will conduct Google Ads campaign audits.
• Launch, manage, and monitor Google Ads campaigns to achieve your business marketing objectives. 
• They will make retargeting strategies to boost conversions.
• Evaluate PPC performance metrics to optimize return on investment (ROI).
• They will combine Google Ads strategies with other PPC platforms for the most cohesive cross-channel marketing efforts. 
• They will also be up-to-date about all the latest changes from Google. 
• Collaborate with different teams and professionals, such as experts from other PPC platforms, marketing or customer service managers, or web developers.

Things To Consider Before Hiring A Google Ads Consultant

Looking for a Paid search consultant, whether they are in-house, an agency, or a freelancer. Then, it would help if you went through these criteria to evaluate during your research.

Qualifications and Certifications

A Google Ads Consultant at least has a digital marketing or business degree. Apart from that, they might also have specific certificates and might have completed online courses in SEO and PPC management. 

However, the most necessary qualifications for a Google Ads consultant include those offered by Google. There are almost 11 certifications available by the search engine leader that you should search for in a candidate’s resume. 

• Search Certification
• Google Shopping Ads Certifications
• Display Certifications
• Apps Certifications
• Video Certification
• Measurement Certification
• Video Professional
• Display Professional
• Search Professional
• Grow Offline Sales
• Creative

Interpersonal Skills 

Having interpersonal skills helps in keeping your team in an automated world. No doubt, Google Analytics will provide the consultant with valuable insights, but you will need that human element to leverage other department efforts, communicate outcomes, and address the concerns and challenges your audience might be facing. 

Here is the list of some of the most common interpersonal skills to look for in your candidate’s interviews and experience:       

1. Communication Skills
   Google Ads lingo isn’t intuitive for every marketer. A Google ads consultant should have exceptional written and oral communication skills. Google Ads’ performance is not unstable, so the expert should know their way to explain the changes and comfort their clients.
2. Being honest and tactful
   Being honest helps PPC specialists maintain their reputation with the clients and get rid of any misunderstandings.
3. Analytical Skills
   Accessing Google Analytics will not be enough to do the trick. Google ads consultants also require exceptional analytical skills to focus on keywords, bids, and ad campaigns from performance data to avoid any tactics that waste your ad spend.

Track Record of Success

Nowadays, experience is not only shown on a resume; they are all about results. So, make sure to look for precise numbers such as ROAS, conversions, and website traffic over time. The critical factor is to understand the impact of how the Google ads consultant can help the client grow. What kind of audience will they reach, and how will it align with the goals of the clients?

Register on Expertify Now

Searching for a top Google Ads consultant? But have no idea where to stay from? Do not worry; Expertify Now has got you covered. All you have to do is download the app and start looking for top experts who can help you run a successful Google Ads campaign. Select the best as per your business requirements and budget. 

Conclusion

Hiring a Google Ads consultant can be the best decision for your business, it also helps you create impactful campaigns that maximize ROI while minimizing the wasted ad spend. A skilled consultant will help you align your marketing goals by leveraging a data-driven strategy. 

If you are searching for a professional to take your Google Ads campaign to the next level, Expertify Now is here for you. Tops experts are available at your fingertips, and finding the perfect consultant has never been this easy.